Influence, New and Expanded: The Psychology of Persuasion

Influence, New and Expanded is a strong choice for therapists and clinicians who want practical, reliable insight into psychology.

The foundational and wildly popular go-to resource for influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples. In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion—explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable examples, Cialdini makes this crucially important subject surprisingly easy.

• Key themes include psychology, Influence, Expanded.
• Written for therapists and clinicians.
• Supports deeper learning in psychology with practical, readable insight.

Ideal for therapists and clinicians looking for a thoughtful resource on psychology. Available from Psychology Reads, this title fits both focused study and everyday personal growth.